{
    "title": "Email Newsletter Preflight Risk Report",
    "updated": "2026-08-06",
    "methodology": "The checklist combines content, technical, and operational preflight fields. It is completed manually for the final campaign version and linked to test evidence.",
    "limitations": "This report does not test live sender reputation, blocklists, receiver filtering, legal compliance in every jurisdiction, or guarantee inbox placement.",
    "columns": [
        "Area",
        "Check",
        "Evidence to record",
        "Risk when missing"
    ],
    "rows": [
        [
            "Identity",
            "From name and address are recognizable",
            "Screenshot and sender domain",
            "Recipients may not recognize the sender"
        ],
        [
            "Subject",
            "Accurately describes the message",
            "Final subject line",
            "Misleading subject can harm trust"
        ],
        [
            "Postal identity",
            "Required business address is present",
            "Footer text",
            "May create compliance risk"
        ],
        [
            "Unsubscribe",
            "Clear functioning opt-out",
            "Test click and confirmation",
            "Recipients cannot easily stop messages"
        ],
        [
            "Consent",
            "Audience source is documented",
            "List source and date",
            "Unwanted mail and complaint risk"
        ],
        [
            "HTML",
            "No broken or hidden layout",
            "Rendered previews",
            "Unreadable or deceptive presentation"
        ],
        [
            "Plain text",
            "Readable fallback exists",
            "Text preview",
            "Accessibility and compatibility gaps"
        ],
        [
            "Links",
            "Destinations match visible context",
            "Link checklist",
            "Redirect or phishing-like concerns"
        ],
        [
            "Images",
            "Alt text and dimensions set",
            "Rendered preview",
            "Blocked images remove meaning"
        ],
        [
            "Mobile",
            "Narrow viewport tested",
            "Device preview",
            "Controls or copy become unusable"
        ],
        [
            "Spam language",
            "Claims are specific and supportable",
            "Editorial review",
            "Exaggerated wording can reduce trust"
        ],
        [
            "Authentication",
            "SPF, DKIM, and DMARC reviewed by owner",
            "Domain records/report",
            "Identity signals may be weak"
        ],
        [
            "List hygiene",
            "Bounces and inactive addresses handled",
            "List report",
            "Delivery and reputation problems"
        ],
        [
            "Tracking",
            "Disclosure and consent match configuration",
            "Privacy review",
            "Unexpected data collection"
        ],
        [
            "Test send",
            "Multiple clients and accounts checked",
            "Test matrix",
            "Rendering or routing issues stay hidden"
        ]
    ]
}